CONTENT CREATION SOLUTIONS
AD VANTAGE partners with brands as their creative production consultant and collaborates with agencies and production vendors to augment and optimize their advertising content production.
We focus on removing the traditional production silos to provide an integrated vantage that concentrates more on a creative execution’s overall effectiveness and impact on a brand’s content ecosystem.
The result is more multichannel content, faster to market, for less.
BRands we’ve worked with
EDUCATE
Production Education Spanning All Types and Phases of Content Creation
ADVISE
Production Guidance and Risk Mitigation with a 360° Perspective
PRODUCE
End-to-End Producing and
Project Management
EDUCATE
With content creation and consumption accelerating daily, it’s become crucial for teams to strengthen their understanding of the production process.
AD VANTAGE provides production education spanning all phases and types of content creation from veteran subject matter experts.
Is education exclusive to brands?
No.
AD VANTAGE also works with smaller agencies, in-house teams, and smaller production companies.
We instruct smaller agencies not accustomed to content creation on the mechanics of each production phase so they can grow their capabilities and agency offerings.
We train in-house teams and smaller production companies on their expanded roles and how best to communicate directly with each other when an agency is not involved.
Is training conducted in person?
We offer training both in-person and remotely.
Can Training Be Customized?
Yes.
Since everyone’s production exposure and experience vary, we tailor our training to encompass all types and phases of content creation while considering each team’s unique needs and experience level.
POPULAR TOPICS INCLUDE
| Music and Art Licensing | AI and Generative Art |
| Director Search and Treatment Review | Roblox and the Metaverse |
| COPPA and ADA Guidelines | SAG-AFTRA and Non-union Talent |
| Crew Roles and Responsibilities | On-set Protocol |
| Post-Production | Visual Effects |
ADVISE
AD VANTAGE offers content production advisement, creative operations, and mentorship with an integrated approach, spanning broadcast, digital, social, print, gaming, experiential, and emerging technologies.
This integrated viewpoint goes beyond bid review to provide 360° project awareness to help break down the production silos, drive innovation, and maximize asset creation.
What does AD VANTAGE advise on?
AD VANTAGE advises brands on all content-related aspects of production, from workflow optimization to project-level support, with the flexibility to partner at any point in the production process.
We also provide the support and confidence for smaller agencies and in-house teams to produce their own content and for smaller production companies to directly engage, pitch, and manage creative content engagements with brands.
Popular advisement topics include
| Bid and Contract Review | Pitch Preparation |
| Risk Mitigation | Ballpark Cost Estimation |
| Production Feasibility Assessment | Guideline Creation and Governance |
| Workflow Optimization | Supplier Intelligence |
Does AD VANTAGE provide creative feedback?
AD VANTAGE may provide creative feedback related to production feasibility, a departure from brand guidelines, or when technical issues are found.
Does AD VANTAGE negotiate bids directly?
It depends on the project.
For agency-led projects, the agency producer is usually responsible for bid management and negotiations. In these instances, our subject matter experts work closely with the agency producer to provide recommendations, share industry insights, mitigate risks, and offer creative solutions to support negotiations and production planning.
However, for projects that AD VANTAGE is producing, we do handle negotiations directly.
Cost Consultant vs. Production Advisor
A cost consultant’s primary focus is budgetary assessment and policy governance.
An AD VANTAGE Production Advisor offers that and much more, bringing a strategic and integrated viewpoint to the role.
We engage early in the production planning and creative ideation process to understand the business need, creative strategy, and campaign KPIs.
This new integrated vantage allows us to remove the production silos, drive innovation, minimize risk, and focus on cost efficiencies and optimization across the entire brand’s content ecosystem, not tactic by tactic.
The result is more nuanced multichannel content, faster to market, for less.
PRODUCE
As content production continues to mature and expand across media types, so does the need for more specialized oversight and production support.
AD VANTAGE offers end-to-end production stewardship from creative ideation through delivery.
WHAT IS AN AD VANTAGE INTEGRATED PRODUCER?
An AD VANTAGE integrated producer is a creative content producer. Their breadth of knowledge spans all media types, allowing them to recognize savings and asset-sharing opportunities.
Most importantly, they know what questions to ask and what subject matter experts to engage in supporting a 360° campaign, avoiding the typical siloed approach.
Whether broadcast, print, digital, social, gaming, experiential, or emerging technologies, our integrated producers are ready to collaborate with their team of subject matter experts and lead your campaign to success.
What are the benefits of hiring an ad vantage producer?
AD VANTAGE is invested in the success of a project and engages early in the production planning and creative ideation process to understand the business need, creative strategy, and campaign KPIs.
We believe in building a long-standing relationship. In doing so, we become an extension of your team and can provide production consistency with higher cost savings and risk mitigation not offered by transient producers.
“Working with AD VANTAGE was a seamless experience from start to finish. Their end-to-end production guidance helped to keep biBerk informed and confident at every stage of the process. They took the time to educate our team, ensuring we fully understood our options and felt empowered to make the right decisions. The result was a high-quality product and incredible production partnerships that will benefit us for years to come.”
Lisa Muzic
Director of Marketing
“AD VANTAGE has been essential in optimizing 7-Eleven’s n-House Creative Agency operations through expert consultation and hands-on education. Their support empowers our team to work smarter, execute efficiently, and uphold high standards. With their guidance, we’ve developed production guidelines that ensure consistency and quality, strengthening our overall capabilities. We’re grateful for their collaboration and the expertise they’ve shared.”
7—Eleven
n—House Creative Agency
“Partnering with AD VANTAGE was a game-changer for our large-scale commercial production. Their constant guidance kept our team informed every step of the way, and their insightful risk mitigation saved us both time and money. More than that, they created an environment where everyone—brand, agency, and production partners—was truly invested in the best outcome. Their passion and attention to detail made all the difference, and I’d trust them again in a heartbeat.”
Leanne Prewitt
President & CEO
About us
Efficient content creation is often mistaken for integrated production – but they are different.
Production advisement is typically approached within the silo of a single content type (e.g., broadcast, digital, print) and considered integrated when shared resources make additional content in parallel.
At AD VANTAGE, we engage early in the production planning and creative ideation process to understand the business need, creative strategy, and campaign KPIs.
This new integrated vantage allows us to remove the production silos and focus on cost efficiencies and optimization across the entire brand’s content ecosystem, not tactic by tactic.
The result is more multichannel content, faster to market, for less.
Team Benefits
- Production education and oversight
- Risk mitigation
- Access to specialized production subject matter experts
Campaign Benefits
- 360° project awareness to maximize budget and asset creation
- Guidance on cross-channel asset sharing
Brand Benefits
- Cost and time savings
- Asset awareness to reduce redundancy